Work · Catarina Lucas

Delivered a premium, scalable digital experience that increases credibility and qualified demand..

Personal brand social media system designed to build authority and drive qualified enquiries.

Sector
Social Media
Scope
Digital Strategy Lead
Client
Catarina Lucas
Year
2025

Challenge.

Needed a content engine that balances authority, trust, and consistent cadence.

System.

Created a Reels-first content system with storytelling frameworks, content repurposing, and clear CTAs.

Context

Public-facing professional building authority and demand through content and media presence.

Technology.

Nothing exotic. The complexity in this kind of project is the process, not the stack.

  • Meta Business Suite
  • Canva
  • CapCut
  • Notion
  • Analytics

Screens.

Catarina Lucas Social Media 1Catarina Lucas Social Media 2
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Have a process like this?

Long, document-heavy and currently held together by email. That is the work we are best at.